Years of experience: 24

Startup FounderMarketing DirectorMarketingDigital Ads ManagerBrand Marketing ManagerCommunications Manager

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Wilfredo's Career Path
FounderJan. 2023 -
Present
MxA Management GroupFounder
San Juan, Puerto Rico• Spearheaded the creation of Furtivo Speakeasy, Hisoka Na :: Japanese Tea Garden, and Hidden Experiences, defining their unique brand identities. • Orchestrated innovative marketing and public relations campaigns, including captivating social media initiatives and strategic partnerships. • Conceptualized and delivered immersive customer experiences, ensuring high levels of guest satisfaction...
Head of Marketing and Public Relations / FounderOct. 2014 -
Present
Stratellic Group :: Marketing, Public Relations & DigitalHead of Marketing and Public Relations / Founder
Puerto Rico• Integrated Marketing Campaigns: Directed the development and execution of integrated marketing campaigns, encompassing television, print, OOH, radio, digital ads, websites, and social media content. • Team Leadership: Managed a diverse team of 12 professionals, including art directors, graphic designers, copywriters, account executives, digital marketers, and growth managers. Provided guida...
Marketing & Communications Manager (LatAm)Jan. 2013 -
Nov. 2014
GrouponMarketing & Communications Manager (LatAm)
Latinoamerica• Regional Strategy: Developed and executed the marketing strategy for eight countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Panama, and Puerto Rico. • Team Supervision: Supervised marketing coordinators and creative teams in each country, ensuring cohesive implementation of marketing plans. • Merchant Marketing: Increased merchant acquisition, loyalty, and satisfaction by stream...