• Directed strategic go-to-market marketing initiatives for FinTech client, overseeing digital advertising, content marketing, and event planning to achieve business objectives
• Managed detailed project plans on Monday.com, ensuring on-time delivery of marketing initiatives while maintaining seamless organization in tools like Google Drive and Sprout Social
• Developed and executed paid and organic social media campaigns across diverse verticals, driving engagement and measurable ROI
• Managed and mentored a team of 3-5 social media specialists, fostering collaboration and growth
• Analyzed campaign performance metrics and implemented actionable improvements to optimize results
• Led sales presentations to showcase tailored social media strategi...
• Oversaw B2B and B2C digital communication channels, including paid and organic social media, email, website, and content
• Increased corporate Instagram following by 31% and boosted overall engagement rates YOY in 2021
• Developed and executed corporate communications strategy for internal and external stakeholders
• Launched quarterly newsletters for business partners, enhancing engagement...