Years of experience: 11
DirectorMarketingIT📝 Influencer or BloggerC-level ExecutiveSales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Jessica's Career Path
Sep. 2021 -Aug. 2024
UnumAssociate Vice President, Digital Product Marketing & Adoption
Atlanta, Georgia, United States• Spearheaded enterprise-wide digital adoption and go-to-market strategies, reducing operating costs and driving revenue growth exponentially, through strategic collaboration with IT, Product, and business stakeholders and executives. • Engineered tailored digital product marketing plans resulting in a 36.9% increase in digital payments, a 33% rise in e-claims filings, and a 23% reduction in ...
Jan. 2021 -Aug. 2021
Anthem, Inc.Sr. Director, Consumer & Specialty Business Division, Member Engagement - Virtual Care
Atlanta, Georgia, United States• Spearheaded both B2B and B2C digital marketing initiatives, achieving a 70% increase in mobile app adoption and a 50x surge in virtual care utilization, by leveraging targeted digital strategies and analytics. • Secured $9M in funding for a groundbreaking marketing campaign, elevating customer engagement and revenue growth through strategic use of targeted paid media. • Optimized marketing ...
Jan. 2020 -Jan. 2021
Anthem, Inc.Sr. Director, Exponential Technologies - Product & Digital Marketing
Atlanta, Georgia• Led product marketing strategy and execution for Sydney Care, a digital-first care experience with AI-driven symptom check assessment.
• Integrated virtual care services and COVID-19 enhancements, resulting in Sydney Care being ranked the No.1 app in the Apple App Store Health Care category.