Scott's Posts
No responses yet
0
Years of experience: 34
United StatesEmail Marketing ManagerMarketing DirectorMarketingCopywriterBrand Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Scott's Career Path
Mar. 2012 -Present
RobertsonCommPresident/Founder
Phoenix, Arizona, United StatesStartups and small businesses struggle with marketing. It stresses them out and frustrates them to no end. RobertsonComm serves as their guide helping the best music/sound, technology and b2b service companies WIN using attraction-based marketing. To win in a world filled with funnels...try using a magnet. May the Best Brand Win!
Dec. 2001 -Mar. 2012
NAMMDirector of Marketing and Communications/PR
Led a staff of 10 in the MarCom department with 90 percent employee retention and high job satisfaction In fiscal 2011, delivered 443x ROI on NAMM’s public relations budget In 2011 and 2012, helped NAMM break all-time NAMM Show attendance record (95,709 registrants) Re-engineered NAMM’s brand architecture to be simpler and more effective, helping the association’s sales and marketing function...
Sep. 1999 -Oct. 2001
Porter NovelliSenior Vice President/General Manager
Irvine, CaliforniaP&L responsibility ($3-5 million annual revenue in Irvine office) Grew office revenues more than 400 percent in three years Led office of 28 PR professionals with solid growth and 100 percent employee retention