Years of experience: 13

Content ManagerMarketingCopywriter

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Caitlin's Career Path
Head Content Writer Aug. 2019 -
Nov. 2020
Cream City MarketingHead Content Writer
Greater Milwaukee AreaReceived a promotion from content writer to Head Content Writer two months into tenure. Grew clients' email and social media audiences. Planned, researched, and wrote an 80+ page multi-subject curriculum. Designed and managed a multi-client social media editorial calendar, and observed consistent growth of follower counts and engagement rates over time.
Creative StrategistJan. 2018 -
Present
Hatch & WeaverCreative Strategist
Consulting was part of my five-year plan that started five years early. That's why I call myself an accidental freelancer. Now, over five years in, I can confidently say I found my purpose. Though if I'm being honest, I kind of always knew I'd end up somewhere creative; I used to sit in my bedroom on weekends and write poetry about rainstorms when I was 10. Yes, I'd still like to publish a co...
Editor In ChiefDec. 2017 -
Present
CommonstateEditor In Chief
Greater Milwaukee AreaStrategized content topics and brand direction. Guided writers to contribute their best work and refine their voices. Wrote articles that got people talking, engaging, and sharing. Achieved 15-20% average engagement rates on culinary articles. Made otherwise mundane topics interesting to read.

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