Years of experience: 10

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Michelle's Career Path
Brand & Marketing ManagerOct. 2024 -
Present
Baro Bakery & PizzeriaBrand & Marketing Manager
Bali, Indonesia-Define and develop brand’s identity, story & narrative, vision & values, awareness, and positioning -Creative direction (core brand guideline — logo, color palette, typography, photography, and graphic treatments) -Create online and offline marketing objectives and strategies Managing brand & marketing budget -Social media (content) strategy & campaigns (organic & paid ads) -Copywriting -Sho...
Brand & Marketing ManagerOct. 2024 -
Present
Hotel Lumi Gili TrawanganBrand & Marketing Manager
Lombok, West Nusa Tenggara, Indonesia-Re-construct brand narratives and direction -Renew brand guidelines -Create a yearly event calendar -Reconceptualize concept store -Develop online and offline marketing strategies -Develop content pillars and social media strategy -Copywriting -Monthly newsletter -Shape website framework -Curate collaborators, music, guest experience, and offerings
Brand & Marketing ManagerOct. 2024 -
Present
Les Fauves IslandBrand & Marketing Manager
Lombok, West Nusa Tenggara, Indonesia-Establish brand identity & positioning — defined brand name, meaning and inspiration, as well as its mission, vision, and core values -Create brand visual guidelines (logo, graphic treatments, color palette) -Develop marketing strategy and objectives -Establish visual communication strategies through imagery and content pillars — social media strategy (scheduling and tone of voice guideline)...

Michelle's Posts

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    How I can help you

    I provide tailored marketing and brand guidelines that creatively craft compelling storytelling. With a solid background in social media, I conduct in-depth brand research to engage audiences effectively. My strengths include flexibility, multidisciplinary expertise, and an eye for detail.

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    People I am looking for

    Seeking partnerships with: • Hospitality brands • F&B establishments • Retail businesses • Lifestyle brands • Customer Support • Experience Curations

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    Experience & Cases

    Achievements & Clients: • Opened top 50 world hotel in Bali • Launched hospitality ventures in Labuan Bajo • Developed restaurant concepts and strategies • Own sustainable brand Uma Bumi • Clients: Potato Head, Room4Dessert, Nirjhara (Bali, ID), Square (CA, USA), and many more.

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    How to contact

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    About myself

    With a proven track record in crafting compelling content across marketing, social media, and communication platforms, I excel in developing innovative concepts. My experience includes leading pre-opening teams for hospitality projects, establishing brand foundations through storytelling, and guiding designers in visual creation.

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    Job Description

    I am seeking a role that allows me to harness my creativity in content writing and strategy, where I can drive impactful narratives and contribute to dynamic brand development.

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    How to contact

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