Dario's Posts
- Dario De Cristofaro
Luxury Sales Manager @Kering Eyewear
asks for a feedback about the projectSeasoned Sales Manager in Luxury Eyewear About
Our project aims to enhance sales, boost point-of-sale efficiency, and expand our distribution network, ultimately increasing market reach and driving substantial growth within the luxury eyewear sector.
Clearly state the problem
High ticket prices are a barrier to customer acquisition and retention. This project addresses this challenge by strategically aligning pricing with perceived value, ensuring accessibility while maintaining brand prestige.
This is the solution
We propose to convey the intrinsic values of our products, brand, and company to consumers, effectively justifying price points and fostering loyalty, thereby overcoming the high ticket price obstacle.
Project Stage
Having achieved excellent distribution, our next steps focus on optimizing marketing strategies and enhancing customer engagement to solidify market presence and drive sustained growth.
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