Years of experience: 27
Startup FounderMarketingš Influencer or BloggerC-level ExecutiveSales & BizDevš¦ Design
Trust Score
Exceptionally trusted; proven professional excellence.
Federica's Career Path
Jan. 2024 -Present
BrightPensioenProposition and Growth Advice & Execution | fractional
Amsterdam Areaā¢ Redefine propositions and brand strategy.
ā¢ Translate propositions into effective campaigns, website content, product and pricing strategies, and customer experience (CX) enhancements.
Apr. 2022 -Dec. 2023
IG&HDirector
Utrecht, Netherlands- Delivered digital transformation projects including CX strategy, customer journey mapping, omnichannel experiences, data-driven segmentation, AI and chatbots.
- Thought leader and public speaker on creating lovable brands through data, design, and technology.
Dec. 2021 -Mar. 2022
NLinBusinessDigital Strategist
The Hague, South Holland, NetherlandsAssessed and redefined the global proposition and the platform strategy and roadmap