Years of experience: 18

Advertising and Marketing Creative ServicesCopywriter, Storytelker, Brand WordsmithBrandingCampaign ManagementDigital MarketingCommunications Manager

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Paula's Career Path
Founder, Creative Director, Senior Copywriter, Brand StrategistJul. 2009 -
Present
Truth Beauty NowFounder, Creative Director, Senior Copywriter, Brand Strategist
Greater New York City AreaFocus on purpose-driven projects with clients directly and consult with ad agencies, digital firms, and healthcare companies. Concentration on clean beauty, organic food, wellness/healthcare, innovation, and transformational brands. Curate teams of top talent to deliver effective creative solutions, including integrated advertising and marketing campaigns, strategic positioning, brand voice d...
Integrated Creative Director/Senior Copywriter/StorytellerJul. 2009 -
Mar. 2024
Dombrow Creative - Freelance Branding ExpertIntegrated Creative Director/Senior Copywriter/Storyteller
NYCIntegrated branding, advertising, and marketing experience across industries including apparel, b2b, b2c, beauty, beverages, cpg's, entertainment, fashion, finance, food, healthcare (HCP and DTC), lifestyle, luxury, retail, spirits, tech, travel, startups, and non-profits. Digital and traditional. Production experience. Both creative lead and hands-on. GENERAL BRANDS: Activia, Armani, Aveeno,...
Senior Vice President, Creative DirectorApr. 2007 -
Jul. 2009
Saatchi & Saatchi AdvertisingSenior Vice President, Creative Director
Ran Head & Shoulders, North America, and helped the agency retain the account that was threatening to leave. Led teams to create 360 integrated campaigns under one umbrella idea which individually targeted men and women. The effort grew the brand from being the #2 best-selling dandruff shampoo in North America to being #1.

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