Toronto, Ontario, CanadaThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.
Jan. 2023 - Dec. 2023
TVadSyncDirector of Product Marketing ( Product Marketing and Marketing)
Toronto, Ontario, CanadaTVadSync is a startup in the AdTech and MarTech domain providing B2B product and services to SMBs and enterprises in North America. Reporting into the CEO, my responsibilities included:
➢ Full Stack Product Marketing including product launches, packaging, positioning, messaging, sales enablement, competitive intelligence, market research and GTM Strategy
➢ Defining and Executing Marketing Str...
Toronto, Ontario, CanadaFluent Inc. is a AdTech and MarTech company. I was a part of the Data BU which provided B2B products in North America. Reporting into the President of Data BU my responsibilities included: ➢ Translated and defined product vision and roadmap into differentiated product packaging and positioning resulting in increased sales revenue
➢ Collaborated with sales leadership and marketing team to deve...