• Led the Levant cluster at Mondelez International, implementing a turnaround strategy that increased turnover by 60% during hyperinflation.
• Spearheaded cross-functional initiatives to drive a 5% market share increase across markets by adapting sales and marketing strategies.
• Leaned on Price Pack architecture and Trade terms optimization to increase profitability by 12% and trade investme...
Nov. 2010 - Sep. 2020
Kimberly-ClarkCluster Business Development & Sales Director | Negotiation | B2B Strategy | CRM | Market Expansion
Dubai, United Arab Emirates• Led a major transformation project in Jordan, Morocco, and Tunisia, replacing outdated distributors with stronger alternatives, minimizing financial impact.
• Established a consumer-focused Price-to-Trade strategy in Iraq, achieving 37% CAGR and reducing parallel trade.
• Launched pharmacy channel trade distribution programs in Lebanon, resulting in a 50% increase in numeric distribution an...