Gabriel Tonini de Araujo - Data Analyst / Data Scientist / Marketing Analytics, DR SMILE

Years of experience: 6

MarketingITCRM managerMarketing Analytics ManagerEngineerIndustrial Engineer

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Fenny Sanyoto
DRSMILE @DRSMILE
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I had the pleasure working with Gabriel for 1 year in the Data team. Working with Gabriel has always been great experience. He took full ownership of any topics and challenges you gave him. He will ...

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Gabriel's Career Path

Mar. 2024 -
Present

DR SMILEData Scientist

Berlin, Germany- Develop machine learning models to enhance customer experience and optimize funnel conversions, including lead scoring, clustering for segmentation, re treatment prediction). - Execute data engineering and modeling with Airflow and dbt to automate workflows and transform raw data, improving data visualization and insights for stakeholders. - Collaborate with marketing teams as the BI contac...

Feb. 2023 -
Mar. 2024

DR SMILECRM Data Analyst

Berlin, Germany- Translated CRM business questions into actionable insights using SQL, Python and Looker. - Created reports, visualizations, and A/B test analyses to support data-driven decisions. - Leveraged data analysis to design personalized customer journeys and boost conversion rates.

Jul. 2022 -
Feb. 2023

McMaklerPR Data & Research Analyst

Berlin, Germany- Create data sources together with data engineers. - Data extraction, wrangling and modeling with SQL, R and Python. - Create dashboards in Tableau for data visualization. - Analyze real estate market trends: demand, supply and prices. - Develop data stories derived from multiple data sources to provide tailor-made information adapted to publication for the company's target audience (custome...