Years of experience: 18
GenAIE-commerceMarketing DirectorUser ExperienceSEO ManagerGrowth Hacker
Trust Score
Exceptionally trusted; proven professional excellence.
Seb's Career Path
Sep. 2024 -Present
FabricFabric Coach
Provide personalised 1-1 coaching to marketers across various levels, helping them enhance their skills, strategise for success, and achieve their professional goals. Guide learners through tailored training sessions and on-demand mentoring, leveraging Fabric’s comprehensive marketing training platform
Apr. 2023 -Jul. 2024
The Coca-Cola CompanyMarketing Director - Shopper Experience / Digital Expert
London, England, United KingdomImplemented the End-to-End strategy for the consumer and shopper experience in Europe to drive sales by creating a great retail experience both in-store and online and by levering the phygitally experience for all the Coca-Cola brands and products. Delivered the shopper toolkit for Sprite Spicy, Coke Summer Umbrella, and Paris Olympics Game 2024 & successfully executed Tiktok Shop for Coke Cr...
May. 2021 -Apr. 2023
UnileverHead of E-commerce Marketing
London, England, United KingdomDelivered the e-commerce marketing strategy and execution to accelerate online sales growth for Home Care using data, content, media, technology, and a closed relationship with retail. Collaborated with the commercial, R&D, and supply chain teams to launch new SKUs designed exclusively for e-coms using an end-to-end integrated execution and digital innovation. Drove digital marketing efficien...