Oak Brook, Illinois, United StatesI developed content and strategies for three product lines, including digital advertising, educational sessions, and email correspondence. I created annual business and marketing plans to achieve business and lead generation goals. I also established product positioning and communicated value propositions through multichannel demand generation campaigns. ⢠I increased email engagement by 15% ...
Highland Park, Illinois, United StatesI implemented strategic marketing plans, overseeing the creation of marketing materials and brand strategies. I coordinated marketing campaigns with sales, public relations, and product development. I analyzed and reported on marketing campaign effectiveness, and directed third-party teams and vendors, delivering strategic guidance and collaborative oversight. ⢠I reduced expenses by 15% for ...