Years of experience: 27
United StatesEmail Marketing ManagerTutorCRM managerC-level ExecutiveEducation
Trust Score
Exceptionally trusted; proven professional excellence.
James's Career Path
Jan. 2020 -Dec. 2023
RAPPVice President, Experience Strategy | CX, Digital Strategy, CRM, Integrated Campaigns
Greater Chicago AreaManaged a team of strategists and customer experience analysts through the creation of a comprehensive experience strategy framework for US Army Recruiting. Leveraged primary and secondary research to map customer journeys and identify conversion bottlenecks. Directed the development of a transformative digital product strategy and roadmap, including marketing operations and system integratio...
Jan. 2015 -Dec. 2019
Rise InteractiveDirector of Account Management | Digital Marketing, Analytics, CRM, Paid Search
Greater Chicago AreaProgressed through multiple roles from Marketing Analytics to Account Management. Led client engagements on customer experience, channel strategies and activations, conversion rate optimization, and digital transformation. • Led analytics and channel teams through quantitative CRM analyses, primary research, and stakeholder interviews to identify and profile key buyer segments and their custo...
Jan. 2010 -Dec. 2015
Empire TodayStrategy Consultant | New Venture Strategy and Execution, Marketing Automation, MarTech Integrations
Greater Chicago AreaContracted by CIO and the SVP, Commercial Sales to consult on a variety of strategic initiatives. • Managed cross-functional project team through strategic integration of SF Marketing Cloud with existing CRM. Designed initial segmentation methodology to optimize email messaging. Generated 400% ROI in first six months of campaign. • Led a team consisting of Merchandising, Operations, and IT to...