Years of experience: 24

United StatesMarketingITSales & BizDevConsultingC-level Executive

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Rachel's Career Path
Vice President of Digital StrategyJan. 2022 -
Present
Diamonds DirectVice President of Digital Strategy
Charlotte, North Carolina, United StatesLeading a comprehensive four-year digital transformation initiative to modernize legacy systems and integrate advanced strategies across all digital platforms. This includes website replatforming, e-commerce enhancements, CRM integration, SKU restructuring, and optimized inventory management. Streamlining operations from stores and POS systems to vendor feeds, shipping/receiving, and product ...
Head of Digital | Vice President Ecommerce | Vice President MarketingDec. 2020 -
Jan. 2022
Boy Scouts of AmericaHead of Digital | Vice President Ecommerce | Vice President Marketing
Charlotte, North CarolinaDevelop, design, and led integrated marketing and brand development strategies for one of the largest youth-serving organizations in the United States, with more than 2.4 million participants. Manage marketing and e-commerce processes for the BSA's retail operations. Ensure the achievement of brand development and digital marketing objectives and maximize value creation for the organization. ...
Vice President of Marketing & EcommerceMay. 2018 -
Dec. 2020
Boy Scouts of AmericaVice President of Marketing & Ecommerce
Charlotte, North Carolina

Rachel's Posts

  • How I can help you

    • Replatformed a jewelry website, achieving 40% YoY e-commerce revenue growth, 78% traffic surge, and 19% AOV boost. • Integrated CRM across 30+ locations, streamlining operations. • Hands-on leader in digital transformation and strategy, driving sustainable competitive advantag

  • People I am looking for

  • Experience & Cases

  • How to contact

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