Years of experience: 20

MarketingBrand Marketing Manager💸 MarketingMarketing Analytics Manager

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Doris's Career Path
Brand InsightsNov. 2021 -
Present
SignifyBrand Insights
Madrid, Community of Madrid, SpainResponsible for global brand insights and communication research for both B2B and B2C segments in Signify's Global Brand & Marketing Unit. Developing qualitative and quantitative global brand strategies for product and corporate brands and communications competitive analysis for key business issues. Tracking key brand, image, and reputation KPIs across the Signify footprint.
Customer Insights ManagerSep. 2014 -
Mar. 2021
TelefónicaCustomer Insights Manager
Madrid ◼Responsible for global market and consumer research in Telefonica´s Global Unit for B2C and B2B segments. ◼Planned, led and conducted the global market research annual plan for all business lines according to strategic plan and ad hoc requirements of business areas and operation business, including product innovation, commercial value proposition and customer experience. ◼Identified appropri...
Market Intelligence ManagerJan. 2010 -
Aug. 2014
TelefónicaMarket Intelligence Manager
Caracas, Venezuela◼Responsible for competitive, market and consumer research in Telefonica Venezuela for B2C and B2B segments. ◼Planned, led and conducted the local market research annual plan for all business lines according to strategic plan and ad hoc requirements of business areas including brand, communication, advertising and product innovation research. ◼Lead and conduct the research studies across with...

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