Years of experience: 15

MarketingGrowth HackerInfluencer Marketing Manager📝 Influencer or BloggerTranslatorLanguage Specialist

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Natasha's Career Path
Head of Marketing and Demand Generation, Sr Director. Founding team memberAug. 2023 -
Jul. 2024
BeamerHead of Marketing and Demand Generation, Sr Director. Founding team member
Los Angeles, California, United States-Building a marketing team and processes from scratch -Excelled at adopting Demand Gen function to PLG -Optimizing every stage of the funnel and driving visitor to trial conversion rate to 5% and trial to paying customer to 75% (big personal goal) -Testing, testing, testing. Testing everything from positioning and messaging to buttons on the home page to layouts on the pricing page. - Sharing...
Director of Growth and Demand GenerationJun. 2021 -
May. 2023
LabelboxDirector of Growth and Demand Generation
• Owned design, execution, and optimization of integrated campaign strategy including accurate ROI attribution, detailed measurement, reporting, and optimization • Established processes and structure that enabled the team to scale and achieve growth of quality website traffic by 15% QoQ within the first 3 Qs • Built a PLG marketing funnel from scratch • Pioneered an ABM strategy, including a ...
Team lead Demand Gen and CampaignsApr. 2021 -
Jul. 2021
PerimeterXTeam lead Demand Gen and Campaigns
- Responsible for developing, executing and reporting on demand generation strategy for the retail/e-commerce vertical and emerging verticals, including management and optimization of lead funnel and driving pipeline - Owned quarterly goal achievement and reporting (KPIs: MQLs, stage 0 opportunities, lead to opportunity conversion rate)