Years of experience: 16

🔥 Startup Founder💸 MarketingExecutive CoachResearcher📝 Influencer or BloggerCopywriter

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Bayu's Career Path
Product Design and ResearchMay. 2023 -
Present
Bayu Amus StudioProduct Design and Research
Jakarta Metropolitan Area• Redesigned Game Developer dashboard for AccelByte, a US-based B2B SaaS serving both AAA and independent game developers, resulting in reduction of support cost by enabling self-service capabilities for game developers. Collaborate with stakeholders in the US, Canada, Singapore, and Europe. • Developed the Digital Customer Acquisition Strategy for a top tier Indonesian fashion brand, resulti...
Head of Product Design & ResearchMay. 2022 -
Apr. 2023
FlipHead of Product Design & Research
Depok, West Java, IndonesiaFlip is the pioneer of free money transfer app in Indonesia that grown into sharia-compliant financial service provider serving 3.3 million international customers and 880+ businesses. • Managed the team of 14 which consisted of Market Researchers, UX Researchers, Product Designers, UX Writers, mentored two senior designers into leadership roles, and collaborated daily with teams in Indonesia...
Head of Product DesignJun. 2020 -
May. 2022
RuangguruHead of Product Design
Jakarta, IndonesiaRuangguru was the biggest education technology company in Southeast Asia which products have been used by more than 25 million students in Indonesia, Thailand, and Vietnam. It provides various tech-based education services for students, teachers, schools, and corporations. • As the Head of the newly established Product Design (& Research) department, I established the foundation, processes, t...

Bayu's Posts

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    How I can help you

    Solve challenges by researching product-market fit and testing concepts. Transform insights into design. Understand briefs, target audiences, and competitors. Develop insights if missing.

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    People I am looking for

    Ideal clients include Erigo, Indonesia's fashion leader, and the Ministry of Finance. Previous experience with top Indonesian startups across various sectors.

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    Experience & Cases

    Enhanced Erigo’s user acquisition by proposing a new model focused on their website as a data center. Developed multi-touchpoint strategies. Worked with business owners to align solutions with user expectations.

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    How to contact

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    About

    • 10+ years in product design and development • Proficiency in building multi-platform C2C, B2C, B2B, and B2B2C Enterprise SaaS products and services • Expertise in Financial & Banking Technologies, Education Technologies, Travel & Leisure, eCommerce, and Health Technologies

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    Cases & Experiences

    • 40+ projects in digital product & service design • Collaborations with regional and international clients • Proven track record of successful implementations • Familiarity with Indonesia & APAC markets

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    Work Order

    • We help product-market fitness through uncovering user aspirations, behaviors and preferences • We collaborate with business owners to develop new products & services that users would love to use • We also help uncover insights to improve existing product & service

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    How to contact

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