Years of experience: 12
Growth HackerBrand Marketing Manager💸 MarketingDigital Ads Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Brad's Career Path
Jul. 2022 -Nov. 2023
AffirmWeb Marketing Manager
+5% CVR across B2B form fills, +2% Visitor to Activation rate, and executed A/B experiments resulting in Visitor to Lead conversion rate from 10% to 12% YoY. Created inbound and outbound B2B marketing strategies to achieve FY24 product goals. Led cross functional teams to deliver on growth initiatives targeting Visitor to Activation rates. Designed and launched A/B tests for B2B segments, imp...
Apr. 2021 -Mar. 2022
Plume Design, IncWeb Marketing Manager
Palo Alto, California, United StatesIncreased form CVR by 2.5% by improving B2B information architecture throughout the website. Launched emerging market web campaign, increasing CVR from .001% to 15.3%. Defined KPIs to measure and track success. Responsible cross functional team project management and web product strategies. across multiple web properties. Conducted user research, consumer segmentation, competitive assessments...
Jun. 2019 -Jan. 2021
NateraWeb Marketing Manager
San Carlos, CADesigned and executed on SEO & Paid search campaign, increased new users by 55% YoY from 250k to 350k, and increased engagement by increasing pages/session from 1 to 5, increased the average SERP to the top 5 for Google. Launched top of funnel website redesign for Natera’s corporate website driving growth for Natera’s signature Women’s health and Oncology products: Evercord and Signatera. Gui...