Years of experience: 18

Marketing Analytics ManagerC-level ExecutiveCreative ProducerMarketingConsultingEmail Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Amy's Career Path
Email Marketing ConsultantMar. 2022 -
Oct. 2023
festivalPassEmail Marketing Consultant
Savannah, Georgia, United States▪︎ Design, code, and implement a variety of email types including lifecycle automations, marketing promotions, and transactional notifications. ▪︎ Collaborate with the app development team to integrate dynamic data into emails, enhancing personalization and user experience. ▪︎ Achieved a 26% increase in open rates and a 43% increase in click-to-open rates for the welcome series through the us...
Lifecycle Marketing DirectorAug. 2020 -
Jan. 2022
Elizabeth & Clarke, Inc.Lifecycle Marketing Director
Savannah, Georgia, United States▪︎ Played a key role in pivoting the company's product line during the COVID-19 pandemic, focusing on 'Unstainable' work-from-home wear. ▪︎ Developed a comprehensive go-to-market email strategy, mapping the customer journey from pre-launch to product bundling. ▪︎ Achieved an average revenue per recipient of $1.40 on launch campaigns, significantly outperforming the industry benchmark of $0.19...
Fractional Digital Marketing and Operations May. 2018 -
Mar. 2024
WilldanFractional Digital Marketing and Operations
Savannah, Georgia, United States▪︎ Evolved from an email-focused role to a multi-faceted consultant, marketing strategy, landing page development, CRM management, dashboard creation, sales enablement, marketing tech stack development (Martech), and marketing operations (MOps) for 17 utility program teams. ▪︎ Spearheaded the integration of Willdan's proprietary data warehouse with Hubspot (CRM) and Qualtrics (CX) to automate...

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