São Paulo, São Paulo, Brazil• Responsible for building, strengthening and reflecting Natura´s brand image and brand experience through language, expression and new concept creation with consistency and relevance pursuing the best of Natura´s essence and brand positioning. (language + expression + experience).
• Brand partner for the creative execution and direction for all brand and sub-brands communication.
• Work side...
São Paulo Area, BrazilResponsible for communication strategy with challenge of revitalizing brands image
• Led communication strategy for launch and ongoing campaign of UEBT international certification for Ekos
• Responsible to implement new communication strategy for the brand. Alignment with design agency Tátil and communications agency Africa.