Years of experience: 7

💸 MarketingCopywriterSEO Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Érico's Career Path
SEO Content Manager Iberia/LatAmFeb. 2022 -
Present
GetResponseSEO Content Manager Iberia/LatAm
Florianópolis, Santa Catarina, BrazilI'm in charge of the company's organic acquisition strategy for the Spanish and Portuguese markets, focused on Spain and Brazil, respectively. That scope includes planning, writing, localizing, and optimizing website content, especially for blog and feature page URLs with ranking potential. In addition, I assist in technical SEO demands, such as domain migrations, internal linking, and page s...
Content StrategistJan. 2021 -
Feb. 2022
Rock ContentContent Strategist
Belo Horizonte, Minas Gerais, BrasilI'm responsible for our Content Planning focused on the final conversion of our Inbound strategy, managing the creation of resources that show the value of our solutions and the factors that differentiate us from our competitors. My main daily activities are: - Interacting with Sales teams to identify pieces of content we can create to support their negotiations - Defining content formats and...
Content ManagerDec. 2018 -
Dec. 2020
Rock ContentContent Manager
Belo Horizonte e Região, BrasilI was in charge of the SEO and Content Strategies of Rock Content's blog for spanish-speaking countries for 2 years and a half. The blog is our brand's most powerful positioning and customer acquisition platform for those markets. My main roles were: - Creating the blog's editorial calendar; - Carrying out keyword research, focused on the analytical components of International SEO; - Managing...