Years of experience: 19
💸 MarketingCreative ProducerUX/UI Designer🗿 HRProduct Designer🐦 Design
Trust Score
Exceptionally trusted; proven professional excellence.
Fernando's Career Path
Mar. 2023 -Present
Lean LearnHead of Product
São Paulo, SP, BrazilMy responsibilities include: strategically positioning the brand in the market; defining business rules; creating user and administrator journeys for the platform; prioritizing development based on customer demands and market innovations; managing marketing and event strategies and schedules; producing platform usage training journeys; overseeing design visual asset libraries; crafting instit...
Feb. 2023 -Present
Baiuca DesignFounder
São Paulo, SP, BrazilCreating tailor-made design solutions, listening to all involved and respecting their points of view, with creativity and curiosity in search of the principles of beauty and virtues that sustain your business or institution. We develop brands, products, service and learning journeys carefully, using a lot of creativity and the latest productivity technologies (yes, AI).
Aug. 2022 -Feb. 2023
Safra BankDesign Team Leader
São Paulo, SP, BrazilResponsible for mapping and leading Design Ops practices of the organization, governance of Banco Safra's Design System, approval of component libraries for UX/UI teams of brands like SafraPay and SafraInvest.