Highlight:
Produced award-winning videos for social media and advertising that helped secure a financial bonus from the Chinese government, enhancing brand credibility and international recognition. - Crafted and localized brand identity for the European market, adapting Chinese brand values into typography, composition, and color schemes to resonate with European audiences. - Partnered with ...
Dec. 2019 - Dec. 2021
Reach MediaHead of Content Production and Creative Implementation
Highlight:
Spearheaded a content team initiative that introduced streamlined project workflows and collaborative brainstorming sessions, which increased overall content turnaround by 28% while enhancing creativity in campaign execution. - Designed and implemented cross-platform content strategies that elevated brand visibility and audience engagement by aligning creative direction with brand ...
Enhanced visual quality for live news broadcasts, morning talk shows, and specialty programs by delivering impactful graphic designs that aligned with broadcast themes and audience expectations.