Years of experience: 11

Italy✔️ ITProduct ManagerProject Manager

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Giulia's Career Path
Digital Transformation & InnovationJul. 2021 -
Present
Loro PianaDigital Transformation & Innovation
Milan, Lombardy, ItalyInnovation, DAM/PIM, Blockchain, GenAI, 3D product development and workflow
Project ManagerJun. 2018 -
Jul. 2021
Loro PianaProject Manager
Milan, Lombardy, Italy- Coordinated and led a cross-functional team of 15+ people for the Digital Native project, which involved creating a 3D version of Loro Piana's products and redesigning manufacturing and sales processes for both Textile and Luxury Goods divisions, resulting in increased efficiency and improved customer experience. - Successfully managed a multi-functional team of 25+ people, including extern...
Digital Marketing ManagerJul. 2017 -
Jun. 2018
BeaconforceDigital Marketing Manager
Milan Area, ItalyAcquired by Zucchetti • Developed and executed a comprehensive communication strategy encompassing social media, website, SEO/SEM, and paid digital media, achieving outstanding results with monthly KPIs surpassing targets by up to 50%. • Conducted user research through interviews and usability testing, resulting in significant improvements to the website's user experience (UX) and other digit...

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