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Years of experience: 14
Email Marketing Manager💸 Marketing
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Bridget's Career Path
Jun. 2023 -Feb. 2025
Beyond, Inc.Marketing Automation Manager
• Collaborated with cross-functional teams to build, QA, and deploy triggered and broadcast emails using HTML/CSS templates and liquid coding on the Braze platform.
• Managed email campaigns for product launches, promotions, and customer engagement, ensuring high deliverability and engagement rates.
• Analyzed email performance metrics to optimize content and design, resulting in a 20% increa...
Oct. 2022 -Jun. 2023
SelectQuote Insurance ServicesSenior Manager, Marketing Automation
Savannah, Georgia, United StatesBuilt, optimized, and scaled Iterable marketing automation platform using HTML/CSS, Handlebars, and content blocks with an emphasis on test and learn and vendor integrations. I'm a thought leader and champion of marketing automation and work closely with our business leads to identify the ways marketing automation can increase efficiency, response rate, and revenues. I own all aspects of the ...
May. 2022 -Apr. 2023
Life360Marketing Operations - Life 360 and Tile
Employed HTML/CSS, content blocks, and Liquid dynamic coding and content blocks to implement triggered and broadcast marketing campaigns in Braze with a focus on customer engagement and retention.
Built and optimized code standards to decrease time to market
Created design system
Built internationalized and localized marketing content for 29 contry/languages with Liquid scripting
Determined a...