Years of experience: 17

Brand Marketing ManagerMarketing DirectorConsultingCommunity ManagerContent ManagerMarketing Analytics Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Eric's Career Path
Marketing Manager, Performance Marketing, Paid Social and Display, Digital COEFeb. 2023 -
Present
Bobcat CompanyMarketing Manager, Performance Marketing, Paid Social and Display, Digital COE
Added to newly formed team focused on driving digital and innovative growth for Bobcat utilizing paid media, digital formats, and website operations and CRM/Salesforce teams to collaborate for best in class marketing efforts. Create demand via paid social and Google/Microsoft channels and work with our CRM team to build out nurture streams and journeys to fill the dealer pipelines. Partner wi...
Marketing Manager Paid Social and DisplayJan. 2021 -
Feb. 2023
Bobcat CompanyMarketing Manager Paid Social and Display
Minneapolis, Minnesota, United StatesNewly developed in-house Results Based Marketing team at Bobcat. Under a high performing channel marketing team of channel operators, collaborate with Email, SEO, Paid Search, Traditional Digital to execute best in class digital marketing programs. Develop strategies collaborating with Product Planning marketing teams to tap what our team dubs Active Interest Audiences. Building potential cus...
Associate Director, Paid Social MediaMay. 2020 -
Dec. 2020
Collegis EducationAssociate Director, Paid Social Media
Bloomington, Minnesota, United StatesResponsible for the development and management of clients marketing strategy, with an emphasis on digital awareness and engagement channels. Paid Social as the primary area of focus. Focus on execution for partners.