Years of experience: 6

Data EntryData Entry AssociateMarketing Analytics ManagerMarketingITDigital Ads Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Kenya's Career Path
Marketing Analyst, Direct ChannelsMar. 2025 -
Present
American ExpressMarketing Analyst, Direct Channels
United States, New YorkI lead the execution of direct mail campaigns for American Express’ Lending and Co-brand Card products. My responsibilities include setting up campaign details within Marketingforce, managing timelines, and ensuring compliance by collaborating closely with legal, compliance, and marketing teams.
Digital StrategistApr. 2022 -
Aug. 2024
Hearts & ScienceDigital Strategist
New York, New York, United StatesLed comprehensive digital marketing campaigns across various channels, including digital, social, search, and linear TV, with a focus on driving brand awareness and business growth. - Leveraged Nielsen Media Impact to create daypart allocations for TV plans, ensuring optimized reach and frequency, resulting in more effective linear media buys. - Utilized MediaTools to design and maintain deta...
Optimization & Innovation SpecialistOct. 2021 -
Apr. 2022
KeplerOptimization & Innovation Specialist
New York, United States

Kenya's Posts

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    How I can help you

    Led the Q4’22 EVENITY rollout, managing phases from ideation to launch. Coordinated 50 creative assets for timely delivery. Held weekly cross-functional meetings for 20+ campaigns. Delivered reports with insights, enhancing execution.

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    People I am looking for

    Seeking small businesses/startups to streamline creative processes. • Enhance project efficiency • Improve cross-functional collaboration • Drive actionable insights • Optimize media planning

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    Experience & Cases

    Achievements: • Managed EVENITY launch, coordinating 50 assets • Improved campaign execution for Amgen, Chubb, AMEX • Delivered actionable insights from performance reports

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    How to contact

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