Years of experience: 22

Email Marketing ManagerGrowth Hacker🔥 Startup Founder💸 MarketingDigital Ads ManagerBusiness Owner

Trust Score

Highly reliable; strong professional involvement.

70%
Satvinder's Career Path
Senior Vice President - Regional & Specialty MarketingMay. 2023 -
May. 2024
AcrisureSenior Vice President - Regional & Specialty Marketing
New York City Metropolitan Area- Drive brand integration for 1000+ brokers with target completion in 2024. Brand integrations in 2023 achieved $1.7 M brand impressions via local search strategy and 300k email impressions. - Define and approve Rebrand Strategy and negotiate terms with partner agencies where transition is challenging. - Influenced largest cross-functional strategy and team of 50+ FTEs for brand integration p...
Vice President - Awareness & Growth MarketingJun. 2022 -
Present
AcrisureVice President - Awareness & Growth Marketing
New York, United States- Co-led and orchestrated launch of Direct-to-Consumer journey, owning top to mid funnel and co-developing lower funnel with sales teams. Achieved a conversion rate of 8 – 20% and 6X lift in website traffic. - Accomplished delivery of $1B brand impressions over a period of 6 months ($11M in media spend) while leveraging AI-based audience and creative optimization. Total budget $21M. - Achieve...
Director - Operations & Digital Strategy - Communications & MarketingJul. 2019 -
Jun. 2022
AcrisureDirector - Operations & Digital Strategy - Communications & Marketing
Greater New York City Area- Developed foundational digital infrastructure to achieve business goals – email automation, website, intranet, analytics, CRM, social media, landing pages and project management. - Created email infrastructure for 1,000+ agencies nationally to promote business products and services. - Grew organic traffic to the website – 0 – 60%. - Introduced sales promoting methodologies to the partner ne...