Years of experience: 12
💸 Marketing
Trust Score
Exceptionally trusted; proven professional excellence.
Tina Marie's Career Path
Jan. 2020 -Present
EYGlobal Go to Market (GTM) Product Marketing and Communications
Greater New York City Area• Developed and executed multi-channel go-to-market strategies, resulting in a 99% adoption rate.
• Created sales enablement programs and maintained tailored marketing assets, increasing sales team effectiveness and global wins.
• Collaborated closely with product owners, sponsors, and engineers to develop one global process to launch new products resulting in faster, consistent speed to mark...
Oct. 2018 -Jan. 2020
NICE ActimizeSenior Manager Global Marketing, Professional services AML, Anti-fraud, SaaS
Greater New York City Area• Developed and executed go-to-market vision, strategy, and initiatives for global financial crime and compliance (AML, Fraud, Cyber) services and products aligned with organizational goals
• Create impactful integrated marketing plans targeting key personas through demand generation and sales enablement tactics.
• Generate compelling sales collateral, training kits, and presentations for ent...
Jan. 2014 -Dec. 2018
KPMG USDigital Marketing Manager
Montvale, New Jersey• Defined marketing strategy to build brand awareness and marketplace differentiators of the professional learning and development offerings
• Orchestrated marketing programs for online and in-person training offerings, optimizing audience segmentation.
• Managed paid media strategy, reducing annual spend by 20% and enhancing site architecture for technical SEO.
• Executed data-driven email m...