Irvine CAHired to oversee global marketing strategy and manage all sports marketing initiatives with a multi-million dollar marketing budget and including all project timelines and seasonal marketing strategies. • Established marketing budget strategy, planned product launch sequence and cadence, developed go-to-market strategies for each product, and created the global marketing calendar for each lau...
Jan. 2014 - Jan. 2017
WassermanVice President, Action Sports and Olympics
Orange County, California AreaSelected by Senior Partner to manage global brands and affiliated athlete marketing and media strategies for major clients with responsibilities for structuring and developing original campaigns to increase brand awareness. Provided extensive creative direction and production leadership on 10+ major film and video projects. • Produced media-branded content and go to market strategies for glob...