Years of experience: 12
Life CoachingTutorSMM ManagerEducationConsultingMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Burns's Career Path
Jul. 2021 -Jul. 2024
mdgDigital Marketing Manager
Washington DC-Baltimore AreaDefined digital attendee acquisition strategy for a portfolio of B2B trade shows and association events using performance modeling to allocate $2M in media spend annually. Executed tactical plans across paid channels: Google Ads, Meta, TikTok, Reddit, LinkedIn, Pinterest, DSP (Centro).
Sep. 2020 -Present
WØRK DC FitnessFounder
Washington DC-Baltimore AreaDeveloped the Coach Katie and WØRK brands including: website, brand voice, social media presence and execution, marketing strategy, business model. Developed flagship event, Pride Field Day, now sponsored by lululemon. Opened brick and mortar studio using refined analytics to acquire investors February 2024.
Jan. 2020 -Aug. 2023
General AssemblyProduct Advisory Board Member
WorldwideServing as a subject matter expert (SME) in the 2020 redesign of digital marketing curriculum to be implemented worldwide.