Years of experience: 25
Business OwnerSales & BizDevC-level ExecutiveMarketingMarketing Analytics Manager👍 Sales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Karthik's Career Path
Apr. 2024 -Present
NielsenIQGlobal Strategic Clients Leader , Strategic Analytics & Insights
SingaporeGlobal strategic client leader working cross functionally with regional teams and client partners across strategic accounts worldwide (CPG and T&D) Focus on growing revenue by delivering consultative insights, utilizing AI and advanced analytics to support key decision-making for NIQ’s largest clients Act as a consultative advisor, aligning insights into client business goals, and serve as th...
Jul. 2023 -Apr. 2024
NielsenIQManaging Director , Consumer and Marketing Insights (CMI), Asia Pacific
SingaporeLed a team of 600+ and over 100M+ business across the APAC region, overseeing the integration of NielsenIQ and GfK’s Consumer insights business. Delivered a double digit increase in EBITDA through consultative solutions and customized client strategies, including rationalization of loss-making business. Managed the merger & transition of two companies, aligning their products and services whi...
Jan. 2018 -Jun. 2023
GfK - An NIQ CompanyRegional Head , Marketing Effectiveness & Consumer Intelligence | APAC META
SingaporeOversaw a $30M+ business portfolio, managing a team of 100+ professionals across APAC and META regions Grew the business by 2X and increased EBITDA by 40% over five years by delivering innovative market research solutions. Transformed the Insights business as a PE Owned company (KKR) into a digital first company.