Years of experience: 11

United StatesEmail Marketing ManagerEvent Producer💸 MarketingCRM managerMarketing Analytics Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Kinsey's Career Path
CRM and Loyalty ManagerMar. 2023 -
Present
ZeroWaterCRM and Loyalty Manager
• Own marketing automation efforts end-to-end (including strategy, segmentation development, email capture, and A/B testing) to optimize customer communication and reduce churn resulting in an email program earning over $1 million in annual revenue and contributing 25% of DTC sales • Manage an agency team overseeing the development of execution of email creative, strategy, and reporting • Ove...
Digital Marketing Manager Apr. 2021 -
Apr. 2023
ZeroWaterDigital Marketing Manager
• Collaborated with external agencies to manage E-tailer marketing by monitoring performance adjustments, making content optimizations, and overseeing promotions, resulting in a 27% ROAS increase and an average $4 return for target and an 18% ROAS increase and an average $5 return for Walmart. • Managed an agency overseeing the execution of paid media and demand generation, utilizing first pa...
Email Marketing ManagerJan. 2021 -
Apr. 2021
Petplan Pet Insurance (North America)Email Marketing Manager
• Established an email marketing team to manage the program including strategy, creation, A/B testing, conversion rate optimization, deployment, and post-send analysis of promotional, triggered, and transactional sends resulting in a program that is responsible for a rolling average of 24% of new business • Strateged campaigns, new nurture drips, promotions, and an optimization testing plan f...

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