Years of experience: 14
MarketingGrowth HackerPartnerships ManagerHead of Growth💸 MarketingEvent Producer
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Exceptionally trusted; proven professional excellence.
Elisa's Career Path
Jul. 2023 -Present
illycaffèInternational Marketing Manager - European Subsidiaries
Trieste, Friuli-Venezia Giulia, ItaliaOn a European scale, responsible for developing and executing high-potential marketing and sales plans for a fast and healthy growth. Fields: brand equity building, 360° media planning, brand awareness and Horeca branding, Modern Trade KPIs analysis and definition, e-commerce strategy, lead generation and CRM B2B.
Apr. 2017 -Present
illycaffèSenior International Trade Marketing Manager
Trieste Area, Italy
Mar. 2016 -Mar. 2017
illycaffèSenior Product Manager Coffee Systems - Marketing EMEA
Trieste Area, ItalyNew consumer durable products launch and management from concept to business plan and marketing mix. P&L and portfolio management. Planning and management of BtoB and BtoC loyalty programs. Online and offline lead generation and retention strategies (ATL, BTL, TTL). Market analysis. Trade marketing, sales support and negotiation. KPIs and success indicators monitoring.