Years of experience: 16
🔥 Startup Founder💸 MarketingProducer👍 Sales & BizDev🎥 EntertainmentAuthor
Trust Score
Highly reliable; strong professional involvement.
Katy's Career Path
Mar. 2021 -Feb. 2024
FOX WeatherSenior Director, Digital Content & Strategy
New York, New York, United StatesLed content development team in producing thousands of polished SEO-forward website articles and hundreds of streaming videos pushed through website, digital, social, affiliate, and streaming channels. Analyzed costs against ROI to prioritize placement and proliferation of content. Created 14-person writing team from scratch and provided training, mentoring, and coaching on best practices in ...
Oct. 2015 -Jan. 2021
Cox Media GroupDigital Content Manager / Content Development Lead
Orlando, Florida AreaCatapulted news network deep into digital and streaming content, online traffic to 9 figures within 3 years. Managed and mentored a team of 8 content specialists in creating videos, podcasts, social media content, newsletters, web content, livestreams, and articles (both handwritten and AI-generated). Overhauled website architecture and content, including rebuilding CMS, to increase SEO and a...
Oct. 2013 -Oct. 2015
Cox Media GroupExecutive Producer/Editorial Manager
Orlando, FloridaLed a team of 20 creatives and writers in the development of content for a 4-hour live daily news program, tripling VOD, earning several industry awards, and achieving the highest viewer rating in over a decade. Coached writers and reports on relentlessly researching current events, geo markets, demographics, and social trends in order to build stories and communication pieces catered to a sp...