Years of experience: 14
Czechia💸 MarketingBusiness Analyst🧨 ConsultingBrand Marketing ManagerAdvisor
Trust Score
Highly reliable; strong professional involvement.
Petr's Career Path
Jun. 2017 -Present
SAZKA a.s.Brand Manager
Prague, The Capital, Czech RepublicDeveloped and executed branding campaigns to educate target audiences on product features, benefits and values.
Created and managed budgets to maximize brand reach and engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Coordinated with design and media teams to develop high-quality creative assets.
Consulted with product development teams to enhan...
Mar. 2014 -May. 2017
SAZKA a.s.Digital Media Specialist
Prague, The Capital, Czech RepublicDeveloping online marketing strategy
Managed online and mobile acquisition programs with focus on CPA and ROI.
Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
UX/UI research and testing
We...
Jan. 2012 -May. 2019
FreelanceSelf Employed