Years of experience: 24

💸 Marketing✔️ ITCopywriterBusiness OwnerMarketing Analytics Manager🧮 Education

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    Lorenzo Sta. Maria
    AI/ML Manager @Globe Telecom
    Verified
    Beatriz is a leader in data analytics. I worked closely with her in multiple projects for the company’s digital growth strategies. Through her guidance and insights, we were able to hit the target KPI...

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Beatriz Estela's Career Path
Solutions Architect DirectorMay. 2021 -
Apr. 2022
Globe GroupSolutions Architect Director
PhilippinesWorked with Globe’s Digital Marketing Team and Enterprise Data Office to identify and process key metrics from digital platforms for data warehousing, analysis, and reporting. Pioneered development of reporting processes for digital marketing, e-commerce, and app performance.
Head, Business IntelligenceOct. 2020 -
Apr. 2021
JG Summit Holdings Inc.Head, Business Intelligence
PhilippinesConsulted with JG Summit business units to enable adoption of data-driven ways of working and business analytics practices. Developed tools and processes for reporting, dashboarding, and insighting for use in delivery, training, and mentoring services for internal and external clients.
Head, Data Analytics and Audience DevelopmentMar. 2019 -
Sep. 2020
Summit Media (Summit Publishing Co., Inc.)Head, Data Analytics and Audience Development
MandaluyongResponsible for master data management across Summit Media’s functional groups, including editorial and native content, advertising and sales, and out of home. Pioneered development of data management platform (DMP) to collect user data to optimize audience targeting and deliver AI-driven personalized content. Led creation of data lake for multiple platforms, including Google Analytics, Faceb...

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