Years of experience: 9

šŸ’ø MarketingMarketing Analytics ManagerBrand Marketing ManagerContent ManagerSEO Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Meg's Career Path
Digital Marketing SpecialistAug. 2022 -
Present
University of Arizona, James E. Rogers College of LawDigital Marketing Specialist
Tucson, Arizona, United Statesā€¢ Oversee all website projects and campaigns from concept to reporting ā€¢ Develop KPIs to align stakeholder projects with college and university strategic plans ā€¢ Leverage vendors and internal platforms to drive automation, measure engagement, and analyze consumer insights to make data-driven decisions ā€¢ Cultivate culture of growth, kindness, curiosity and collaboration while leading team of f...
Digital Content Systems ManagerJul. 2021 -
Aug. 2022
Make-A-Wish AmericaDigital Content Systems Manager
Phoenix, Arizona, United StatesOptimizing the digital journey to increase revenue and engagement ā€¢ Manages National and Chapter website strategy and technical success through relationship building, strategic planning and collaboration, and effective communication. ā€¢ Analyzes digital KPIs annually according to revenue, conversions, performance, and benefit to donors/sponsors to drive revenue and awareness for the mission. ā€¢...
Digital Content Systems Specialist IJun. 2019 -
Jul. 2021
Make-A-Wish AmericaDigital Content Systems Specialist I
Phoenix, Arizonaā€¢ Lead 60-chapter website relaunch from concept to live site, including collaborating with stakeholders, leading cross-departmental teams, and effectively communicating change management. ā€¢ Kept up with marketing/nonprofit trends ā€¢ Responsible for building web pages with a focus on marketing activation ā€¢ Oversaw successful local chapter implementation of national fundraising goals and program...

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