Years of experience: 14

šŸ’ø MarketingBrand Marketing ManagerMarketing Director

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Patrik's Career Path
Brand Strategist | Creative Strategist | Creative Lead | Marketing ManagerAug. 2024 -
Present
FreelanceBrand Strategist | Creative Strategist | Creative Lead | Marketing Manager
Provide freelance services to agencies and clients, focusing on brand strategy, design strategy, and marketing strategy.
B2B Creative Strategy LeadSep. 2023 -
Aug. 2024
PayPalB2B Creative Strategy Lead
Led the global development of messaging for PayPal's B2B product portfolio, ensuring clarity and alignment with business goals. Contributed to GTM strategies by collaborating with marketing managers on value propositions, media, and creative approaches. Worked closely with internal teams and creative agencies to maintain brand consistency and drive impactful communication. Regularly engaged w...
Brand & Marketing Strategy LeadMar. 2021 -
Feb. 2023
Zettle by PayPalBrand & Marketing Strategy Lead
Stockholm, SwedenProvided strategic support to various marketing departments to enhance investment returns. Led key projects, including visual identity, naming hierarchies, and media optimization, while offering creative and strategic guidance to SMB CMOs within Zettle and PayPal

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