Years of experience: 14

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Patsy's Career Path
Independent ConsultantNov. 2023 -
Present
PATSY KENNEY CONSULTINGIndependent Consultant
New England, and beyondI help purpose-driven entrepreneurs, creatives, and small teams bring their boldest ideas to life through my signature Dream Lab framework—a blend of deep brand strategy, creative clarity, and soul-rooted alignment. Whether you're building a brand from scratch, evolving an existing business, or navigating a turning point, Dream Lab sessions are designed to meet you where you are and move you ...
Director of Brand ExperienceMay. 2021 -
Nov. 2023
Belgrade Lakes Golf ClubDirector of Brand Experience
Belgrade Lakes, MaineMarketing lead and publicist for a nationally renowned premier golf course, Belgrade Lakes Golf Club: • Advised Club owners and stakeholders on sales, marketing, and communications strategies. • Established and maintained strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trade outlets). • Created and managed fully booked on-site AirBnB for Club guests.
Ethnographic StrategistDec. 2019 -
Present
Providence, RISweeney Research, an in-context research & consumer ethnography consultancy, helps brands understand how they fit into the lives of their consumers. Through visiting targets' homes; meeting family, friends, and neighbors; visiting consumers’ workplaces; shopping with them, and interacting with them during social activities. In our ethnos, we have cleaned homes, prepared dinner, shuttled kids ...

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