Years of experience: 19

Email Marketing ManagerGrowth HackerDigital Ads ManageršŸ’ø MarketingMarketing DirectorBusiness Owner

Trust Score

Highly reliable; strong professional involvement.

70%
Duston's Career Path
VP, Digital MarketingJan. 2016 -
Present
Backyard GrowersVP, Digital Marketing
Perry, Ohio, United StatesResponsible for overseeing everything marketing-related for a very direct-response-driven company... from lead acquisition, to lead nurturing, to maximizing the LTV of our customers, and putting as many people as possible into our continuity program. Increased the LTV of each continuity customer by 270% overnight. Implemented a mobile-specific lead-gen initiative and increased organic lead co...
Director, Digital MarketingJan. 2013 -
Jan. 2016
Backyard GrowersDirector, Digital Marketing
Perry, OHHired, trained, and managed a team of marketing specialists whose responsibilities included social media marketing, content creation, phone sales, email marketing, and PPC ads (Google Ads, Bing/Microsoft Ads, Facebook Ads, and more). • Created a marketing dashboard to keep all marketing team members informed of progress. • Doubled front-end conversions by developing a new "Big Idea" and rewri...
Marketing SpecialistMay. 2010 -
Jan. 2013
Backyard GrowersMarketing Specialist
Perry, Ohio, United StatesDeveloped and launched a successful in-house affiliate program. Optimized and improved our $10K/month Google Ads campaign and our $12K/month Facebook Ads campaign. • Increased organic search traffic by 104% in one year and 141% in two years... without spending a dime. • Conceived and implemented a multi-channel marketing campaign using Infusionsoft to nurture leads, maximize AOV, and increase...

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