New York, United StatesPerformance marketing agency focused on niches of construction, renovations and home improvement. I managed multi-channel advertising campaigns and creative asset development for a portfolio of industry-leading companies operating in the US and Canada. • Reduced advertising costs by up to 50% by delivering new visual and written creative approaches • Developed advanced audience research metho...
Dnipro, Dnipropetrovsk, UkraineStartup e-commerce marketplace headquartered in Ukraine, designed to provide an efficient traffic channel for small and medium-sized merchants. My role was to execute the marketing strategy for a lineup of fresh sports supplements and beauty brands as a part of marketplace monetization strategy. • Delivered the advertising strategy across paid social, search and influencer channels in Ukraine...