Years of experience: 4

Email Marketing Manager💸 Marketing✔️ ITCopywriterCRM manager🧨 Consulting

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Laetitia Ruth's Career Path
Consultant Product Manager Marketing CloudFeb. 2024 -
May. 2024
LIVYConsultant Product Manager Marketing Cloud
FranceObjective: Lead the client activation overhaul project by developing a CRM and clienteling strategy focused on customer lifecycle management. Facilitate onboarding onto Salesforce and the customer portal, supporting teams in adopting these new products. Mission: Define the product roadmap vision for 2024 // Create a journey catalog // Develop the customer activation plan // Create the "Shado...
Consultant CRM Activation ManagerJan. 2023 -
Dec. 2023
EdenredConsultant CRM Activation Manager
France, ParisObjective: Provide CRM expertise to business units and facilitate their onboarding onto Salesforce by supporting them through the adoption process. Mission: Lead workshops with the BUs // Standardize business processes // Define an end-to-end testing strategy // Create a library to centralize documentation // Prioritize the roadmap // Coordinate with stakeholders // Manage change // Migrate ...
Consultant CRM StrategyApr. 2022 -
Sep. 2022
CHANELConsultant CRM Strategy
France, ParisObjective: Support the client in implementing a 360° CRM strategy. Mission: Change management // Define product vision // Draft functional specifications // Prioritize the roadmap // Coordinate between the Product Owner (PO) and Product Manager (PM) // Develop clienteling strategy // Lead workshops with regional managers // Validate designs // Define the end-to-end strategy. Ecosystem: Sale...

Laetitia Ruth's Posts

  • About myself

    With over 7 years of experience as a Salesforce CRM Product Manager, I excel in optimizing customer experiences through CRM solutions. My expertise spans automation, developing CRM strategy, roadmaps, redesigning business processes.

  • Job Description

    - Clienteling: create customer experience - Automation: Journey catalogs, sales funnels - Roadmap: prioritization - Business Process Redesign: UX design oversight - Change Management: Agile methodologies Looking for a PM who can bring your project to life? Reach me out!

  • How to contact

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