Years of experience: 20

United StatesCRM managerCustomer Success Manager🎓 StudentEditorJournalist

Trust Score

Trustworthy; active professional engagement.

55%
Lori's Career Path
Account Director/Digital Marketing StrategistMay. 2023 -
Jul. 2024
Hawke MediaAccount Director/Digital Marketing Strategist
Strategy & Relationship Management Responsible for development of growth strategies for clients and the oversight of their execution. Conduct client-facing calls on a weekly or bi-weekly cadence and craft presentation of deliverables that supports the clients goals and drives them closer to achievement Craft reporting that efficiently communicates a clear picture of performance and creates st...
Marketing ManagerMar. 2022 -
Apr. 2023
Medix InfusionMarketing Manager
Dallas-Fort Worth Metroplex• Launched Listings and Pages products from Yext including strategy to optimize map pack and other organic results in Google • From concept through go-live worked with graphic designer and WordPress developer to launch new website focused on referrals and providers, added value for patients. Wrote all copy and managed project timeline, look and feel, QA and launch of site including UI/UX, rep...
Search Engine Optimization ManagerAug. 2021 -
Mar. 2022
Cheaper Than DirtSearch Engine Optimization Manager
Texas, United StatesPlan, develop and implement SEO strategy to optimize results for key products and targets, drive business to product landing pages Balance and identify organic search opportunities with ROI maximization for spend Regularly perform thorough keywords research; SEMRush Identify key SEO KPIs across website and cornerstone products Monitor redirects, click rate, bounce rate, and other analytic KPI...

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