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Years of experience: 19
🔥 Startup Founder💸 Marketing💼 C-level Executive🐦 Design🧨 Consulting🎥 Entertainment
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Heather's Career Path
May. 2017 -Jul. 2023
XsollaVP of Digital Marketing
Greater Los Angeles Area• Achieved 45% increase in revenue and 30% market penetration within the first year by developing and implementing comprehensive go-to-market strategies.
• Drove 40% sales surge in revenue and expanded the company's reach to new markets.
Achieved 55% increase in click-through rate (CTR) and drove significant 30% surge in traffic to landing pages.
• Improved customer acquisition by 50% by opti...
Jan. 2014 -Present
Smoking Gun MediaCreative Director
Santa Monica• Increase revenue and traffic for multiple brands via digital marketing strategy and strong to market executions.
• Worked with over 30 cutting-edge startups in helping raise capital and drive critical mass and selling systems for investors.
• Assist in helping early stage companies to raise over $15mm
• Created high-quality, informative content related to product or industry.
• Successfully...
Jan. 2013 -Sep. 2014
W4Creative Director
Santa Monica- Develop creative programs and design concepts that meet the business objectives of the organization to advance our strategy - Work with the account team, strategy team, and copywriters to develop concepts and present them to management Discount This / 2008 to 2012 / Toronto ON / Chief Marketing Officer - Grew U.S. merchandise portfolio profit by $14 Million (+26%) through driving volume gro...