Years of experience: 21

United StatesDigital Ads Manager💸 MarketingCopywriterMarketing Analytics ManagerAffiliate Marketing

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Exceptionally trusted; proven professional excellence.

80%
Tina's Career Path
Sr. BI Manager - Media Buying, Strategy and Ad OperationsJan. 2021 -
Jun. 2024
YahooSr. BI Manager - Media Buying, Strategy and Ad Operations
Los Angeles, California, United States- Lead a team of senior media buyers in the Yahoo Search growth and monetization org, in-house media buying team. Day-to-day includes planning, goal setting/tracking, training, mentoring, hiring, identifying trends, exploring new channels, constantly testing and improving processes across leading performance marketing ad platforms. - Work closely with the Search marketplace team on data insig...
Sr. BI Manager - Media Buying, Strategy & Ad OperationsJan. 2021 -
Aug. 2021
Verizon MediaSr. BI Manager - Media Buying, Strategy & Ad Operations
East Los Angeles, California, United StatesPromoted to a people management role in December/2020, effective January/2021.
BI Manager - Media Buying, Strategy and Ad OperationsNov. 2018 -
Jan. 2021
Verizon MediaBI Manager - Media Buying, Strategy and Ad Operations
Playa Vista, CA- Recruited internally for a CEO challenge team as resident expert driving growth by leveraging Yahoo’s own DSP data and culturally relevant strategy to reach targeted audience and Yahoo Search's performance goals. - Quickly evaluated the potential of new channels, creating a vision and bringing it to life via a combination of strategic and operational expertise. - Led a pod of 2 media buyers...

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