Design and develop a content strategy, define media and trade show strategy with a detailed tactical plan to create demand, and push leads through a solid lead funnel. Recruit and guide a marketing team to realize outlined marketing strategy and tactical plans. Hire and manage rebranding project staring with market research and leading up to website redesign. - Established marketing infrastru...
Reston, VADuring this tenure, I sourced, recruited, and led a highly qualified marketing team to achieve set objectives and goals. Repositioned brand of SaaS business through improved market positioning, brand management, media planning, content marketing, social media, trade show presence, and business development. Drove development of new sales and marketing materials, case studies, brochures, and bl...