Parsippany, New Jersey, United States• Develops and implements audience strategy for all digital media campaigns for Lysol, Finish, Air Wick, Resolve & Woolite on social, search, OLV, YouTube, banner, influencer and emerging platforms
• Manages acquisition budget to achieve the portfolio’s data growth and enrichment goals
• Increased number of 1P Data records in Salesforce by 50% in 2021 and pacing towards similar results for 20...
Parsippany, New Jersey, United States• Led Lysol audience strategy for digital media and managed digital learning agenda
• Ideated, implemented and reported media buying and audience A/B tests on social, search, OLV, YouTube and display channels
• Launched reporting and optimization process for all digital campaigns and the brand’s illness tracking app, Germ-Cast
• Analyzed and presented results of digital test findings to upper...