Years of experience: 17

💸 Marketing📝 Influencer or Blogger🐦 DesignAffiliate MarketingBrand Marketing ManagerCommunications Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Megan's Career Path
Associate Director, Consumer Media Strategy & OperationsAug. 2022 -
Present
Eli Lilly and CompanyAssociate Director, Consumer Media Strategy & Operations
Manager - 1P Data HygieneJun. 2021 -
Jul. 2022
ReckittManager - 1P Data Hygiene
Parsippany, New Jersey, United States• Develops and implements audience strategy for all digital media campaigns for Lysol, Finish, Air Wick, Resolve & Woolite on social, search, OLV, YouTube, banner, influencer and emerging platforms • Manages acquisition budget to achieve the portfolio’s data growth and enrichment goals • Increased number of 1P Data records in Salesforce by 50% in 2021 and pacing towards similar results for 20...
Associate Brand Manager - Audience & Analytics, Lysol EquityJan. 2020 -
Jun. 2021
ReckittAssociate Brand Manager - Audience & Analytics, Lysol Equity
Parsippany, New Jersey, United States• Led Lysol audience strategy for digital media and managed digital learning agenda • Ideated, implemented and reported media buying and audience A/B tests on social, search, OLV, YouTube and display channels • Launched reporting and optimization process for all digital campaigns and the brand’s illness tracking app, Germ-Cast • Analyzed and presented results of digital test findings to upper...